Archetype Articles

Blazewalkers click fast but buy faster. Learn how to align tactics to turn clicks into sales.

Stop rinsing the same hooks style. Learn the 7 pattern interrupt types that actually stop the scroll and beat ad fatigue.

Learn when to prime, when to frame, and why most brands cancel their own conversions.

Learn what analytical buyers need before they’ll commit.

Gateholders scroll past obvious ads Instantly. Learn how to earn attention with contradiction strategies

Gateholders don’t want to be inspired. They want to understand why it works. Learn how mechanism-based messaging drives conversion.

Learn how exclusivity drives repeat purchases and lifetime value.

User Generated Content is the #1 content theme for Gazecatchers. But there are 7 subtypes and most brands only know 1.

Gazecatchers can smell inauthenticity from a mile away. Here’s how to build real cultural credibility 

Visitors scroll, read, and compare, then leave. Learn the six risks that stop “proof-driven” buyers from converting and how to remove them.