I’ve worked in brand strategy for eight years and this framework is one of the cleaner models I’ve seen structured for practical use. Good work

Wasn’t expecting much, but the Unfair Advantage Map is properly detailed. I don’t understand the business model but I’m not complaining.

I run a small skincare brand and I’ve been doing everything right but it felt harder than what it should be. The profile told me exactly which content themes work for my buyer type. Changed my approach the same week. Early signs are promising

Refreshing

The breakdown on the map is more useful than half the paid courses I’ve bought. I could see I was using Stage 5 tactics on Stage 2 customers. That alone explained everything.