A friend sent me the link after I was moaning about ad costs going up and results going down. I did the quiz and honestly felt a bit called out. The section on what stops my customer type from buying was uncomfortably accurate.

I Now understand why people weren’t buying.

Googled why my conversion rate was tanking with decent traffic. I genuinely had one of those ‘oh’ moments. Wish I’d found this 18 months ago.