This is one of the better customer frameworks I’ve seen.

My copywriter loved it thanks

I manage paid media for a few brands and this will cut out weeks of figuring out the customer conversations.

This is the first framework I’ve seen that doesn’t treat know your customer as something you do once and forget.

A friend sent me the link after I was moaning about ad costs going up and results going down. I did the quiz and honestly felt a bit called out. The section on what stops my customer type from buying was uncomfortably accurate.