The Consumer Psychology Audit
Your Ads Aren't Broken.
Your Understanding of Your Customer Is.
In 90 minutes, we diagnose the exact psychological friction points costing you conversions — and hand you a written action plan to fix every one of them.
We will contact you the next working day to arrange our 90-minute diagnostic call
Here's What's Actually Happening
You're spending money on ads. Some work. Most don't. And nobody can tell you why.
Your agency says the problem is targeting. So you test new audiences. Your media buyer says it's creative fatigue. So you make new videos. Your marketing manager says it's the offer. So you run a discount.
And every time, the same pattern: a brief spike, then back to baseline. Because nobody addressed the actual problem.
The actual problem is this: your marketing is speaking to rational decision-makers. Your customers aren't rational. Nobody is.
Every buying decision passes through a psychological filter — a sequence of cognitive triggers, biases, and emotional shortcuts that determine whether someone scrolls past your ad or stops, clicks, and buys.
If your campaigns don't align with that filter, it doesn't matter how much you spend. You're pushing against how the human brain actually works.
The Consumer Psychology Audit finds the misalignment. In 90 minutes.
Here's Exactly What Happens
Before The Call
You fill out a 10-minute intake form. We review your active campaigns, website, and funnel before we ever get on a call.
We come prepared. You don't waste a minute explaining the basics.
During The Call (90 Mins)
We share our screen and walk through your entire customer-facing marketing through the consumer psychology lens.
- Missing psychological triggers
- Cognitive friction points
- High-impact changes
Within 72 Hours
You receive your written Psychology Audit Report containing your buyer archetype deep-dive, prioritised fixes, and 90-day plan.
A working document you can hand to any team and say: "Build this."
What We Actually Analyse
Every touchpoint your customer sees. Through the consumer psychology lens.
Your Ads
We deconstruct every active ad. Which psychological triggers are present? Which are working against the archetype's natural decision process?
Your Landing Pages
Where does the page lose momentum? Where are you asking for commitment too early? We trace the click-to-conversion path for cognitive friction.
Your Funnel Sequence
We map the full journey. Most funnels have 2-3 "dead zones" where the psychology drops off. We find them and prescribe the fix.
Email & Follow-Up
Are you deploying the right influence method for your archetype at each stage? Most email sequences are written for rational buyers. Yours aren't.
Competitor Positioning
We audit your top 3 competitors. Where are they leaving gaps? Where are you competing on the same trigger and losing?
Buyer Archetype Profile
Everything starts here. We build a deep profile of your customer's psychological buyer type: how they process info and what triggers commitment.
Why Most Agency Audits Are Worthless
Most agencies offer a "free audit" as a sales tactic. They pull up your ad account, point at a few numbers, tell you what's broken, and then pitch their services. That's not an audit. That's a sales call wearing a lab coat.
1. Paid on Purpose
When you pay £497, our incentive is to deliver value, not to close a retainer. Free audits exist to sell. Paid audits exist to diagnose.
2. Psychology, Not Metrics
Your CTR tells you what happened. Psychology tells you why. We diagnose the triggers and biases determining conversion.
3. Yours to Keep
The report, the campaign concepts, the Expansion Pack — they're yours. You can hand them to your team and implement without us.
What an Audit Typically Uncovers
"Your ads use Authority. Your buyer responds to Social Proof."
You're showing credentials. Your 'ProofSeekers' want to see real people. Same budget, different trigger. One change could shift your entire performance.
"Your landing page asks for commitment at the wrong stage."
Your CTA is before the mechanism. 'Gateholders' need to understand WHY first. Moving the CTA below the explanation could remove your biggest blocker.
"Your competitors all use Scarcity. The gap is Belonging."
Everyone is shouting "Limited Time." Your 'Gazecatcher' audience tunes that out. They want Identity. That's your open lane.
✓
This Is For You If...
- ✓ You're running paid ads but results are plateaued.
- ✓ You suspect a disconnect between messaging and customers.
- ✓ You've tested audiences/creatives and are tired of guessing.
- ✓ You want a specialist diagnosis before committing to a retainer.
- ✓ You're spending £1,000+ per month on ads.
✕
This Isn't For You If...
- ✕ You haven't launched marketing yet (you need data first).
- ✕ You're just looking for someone to "run your ads".
- ✕ Your monthly ad spend is under £500.
- ✕ You want overnight magic results, not a strategy.
Everything That's Included
A complete diagnostic and execution system.
We will contact you the next working day to arrange our 90-minute diagnostic call
What Happens After The Audit
Path 1: Implement It Yourself
Take the report, the concepts, and the Expansion Pack to your team. Everything you need to execute is in the deliverables.
Path 2: Let Us Do It
If you'd rather have the experts execute, we offer full campaign management. Audit clients get priority.
Questions You Probably Have
How long is the audit call? ▼
90 minutes. We don't cut corners. If we need extra time, we take it. You get the recording within 24 hours.
What do I need to prepare? ▼
Almost nothing. Fill out a 10-minute form and grant us temp access to your accounts. We handle the prep.
Is this just a sales pitch for a retainer? ▼
No. It's a paid product. You leave with a plan you can use without us. If you want us to execute, that's an option, but not a requirement.
What if I don't run ads yet? ▼
Start with the Expansion Pack (£50). The audit is best for brands with existing data (30+ days of campaigns).