THE expansion pack
Turn 30 strategic pathways into 15,225+ message combinations
Test every psychological lever on your target audience
Applied Psychology • Zero Fluff
Your Free Unfair Advantage Map
5 stages × 2 influence methods × 2 content types × 2 hook types = 30 strategic pathways
Complete Edition
25 Influence Methods × 21 Content Types × 29 Hooks = 15,225 clean message builds
+ Stack influence methods? That number jumps to 100,000+ unique combinations.
The System
Inside Every Toolkit
This isn’t a course. It’s a reference system you’ll use every time you build creatives with your unfair advantage map.
Toolkit #1: The Influence Methods Playbook
25 psychological levers that move people from thinking to buying
You know what Priming is. But do you know when to use Priming vs. Framing vs. Reframing? How Salience Bias works differently at Stage 2 vs. Stage 4?
What’s Inside:
- All 25 influence methods organised by saturation
- Core rules of influence
- Friction finder
- Full explanation of each method
Unlock: Loss Aversion, Priming, Cognitive Alignment, Risk Reversal, Salience Bias + 20 more.
Toolkit #2: The Creative Diversity Playbook
21 content types that keep your messaging fresh without changing strategy
Most brands find one angle that partially works, then beat it to death. Creative fatigue isn’t always a targeting problem. It’s a divercity problem.
What’s Inside:
- All 21 content types organised by saturation
- Core rules of messages
- Friction finder
- Full explanation of each method
Unlock: Founder Story, Myth-Busting, Behind the Scenes, Problem Pre-Emption + 17 more.
Toolkit #3: The Hook Types Playbook
29 attention-grabbing strategies that stop the scroll
You’ve heard of pattern interrupt, curiosity, question hooks. Maybe even used them, but there are 27 more you haven’t seen.
What’s Inside:
- All 29 hook types organised by saturation
- Core rules of hooks
- Friction-based finder (5 attention problems)
- Pattern-matching rules based on scroll behavior
Unlock: Contrarian, Negative Space, Misalignment, Outcome First, Social Tension + 24 more.
Toolkit #4: The Behavioural Indicators Playbook
Archetype-specific data diagnosis that pinpoint what’s broken
Diagnosing exactly where the leak is before you waste money fixing the wrong problem.
What’s Inside:
- Main data table
- 4 archetype-specific models
- Core rules of signals
- Full diagnostic flowcharts ‘If X + Y, then Z’
Precise pivot instructions: What to change, when to change it.
Real Scenarios This Solves
Your ads worked for 3 weeks, now they’re dead.
Creative fatigue.
Rotate the 21 content types you haven’t deployed yet. Same strategy, fresh surface.
High engagement, low conversion.
Wrong influence method for the buyer stage.
Diagnose using the Friction Finder in the Influence Methods Playbook. Match your exact friction state to the right method.
Selling to multiple archetypes.
Your free diagnosis gave you methods for one archetype, but you serve multiple.
The Expansion Pack is archetype-agnostic. Deploy methods across all 4 buyer types.
The metrics are off, don’t know what to fix.
High Thumbstop, Low CTR. Is it the Hook? Offer? Targeting?
Reference the Behavioural Indicators Guide. Find data scenario, deploy precise pivot.
Translation
Your free map gives you the essentials for your specific archetype.
The Expansion Pack gives you the complete system across all buyer types.
What This Means
- Diagnose what’s broken before wasting £10k on the wrong fix.
- Run 15,225+ days of unique creative without repeating an angle.
- Test every psychological lever systematically instead of randomly.
Common Questions
Get the Complete System
Turn strategy into execution.
The Influence Methods Playbook
Value: £11525 psychological levers explained in depth
The Creative Diversity Toolkit
Value: £9721 content types to keep messaging fresh
The Hook Types Toolkit
Value: £9729 attention strategies that stop the scroll
The Behavioural Indicators Toolkit
Value: £175Data diagnostics to diagnose leaks
Why Now?
Every day you wait is another day you’re burning ad budget on creatives that fatigue.
One Last Thing: This isn’t a course you’ll buy and never open. It’s a dense, actionable strategy. No fluff.” Just the system. Ready to deploy.
HARION
Applied psychology for brands that actually have to make it work.