See Your Brand the Way Your Customer Sees It
The Reason Your Ads Aren't Converting Has Nothing to Do With Your Ads
Harions Archetypes
What's an
Archetype?
It's the psychological wiring that determines HOW your customer decides to buy. Not what they want, every business knows that. But the unconscious process they use to evaluate, compare, and commit. Brands that scale speak to how people decide.
See bellow how to unlock your customers psychology, we are calling this the unfair advantage map.
Built on Academic Consumer Psychology Foundations
Once you see how your customer actually thinks, two things will happen:
I’ve worked in brand strategy for eight years and this framework is one of the cleaner models I’ve seen structured for practical use. Good work
Wasn’t expecting much, but the Unfair Advantage Map is properly detailed. I don’t understand the business model but I’m not complaining.
I run a small skincare brand and I’ve been doing everything right but it felt harder than what it should be. The profile told me exactly which content themes work for my buyer type. Changed my approach the same week. Early signs are promising
This 2 Minute Diagnosis Reveals
Take the Diagnosis
2 MinutesAnswer 9 quick questions about your brand and customers. No email required, 2 minutes.
Get Your Archetype
FREEInstantly discover which of the 4 buyer psychology patterns your customers use and why it matters:
- How they think
- What stops them from buying
- Which psychological levers actually work on them
Access Your Unfair Advantage Map
FREEThe exact consumer journey for your archetype:
- Stage-by-stage barriers and motivations
- Influence methods that work at each stage
- Content themes and hook strategies
Why The Smartest Minds in Business Understand This
"If I had asked people what they wanted, they would have said faster horses."
Most brands ask what customers want. Your archetype shows you how they actually think.
"People don't want a ¼ inch drill bit. They want a ¼ inch hole."
Your customers don't want your product. They want the outcome. Your archetype shows you how to position the outcome, not the drill bit.
"Waiting for Your Cat to Bark"
You can't force your customer to buy your product. But you can speak the language their brain actually understands.
Other agencies charge $10k-$50k to "figure out your messaging."
We hand you the map on day one.
No pitch call. No discovery fee.
Just answers.
Here's What Nobody Tells You About Consumer Psychology
You've read the books. Listened to the podcasts. Taken the courses.
You know about cognitive biases, social proof, scarcity, loss aversion. All the psychological tricks the gurus love to talk about.
Here's The Truth
Knowing that humans are biased isn't the same as knowing which bias to deploy, when to deploy it, and for whom.
"The 'cognitive trick' learned on a Tuesday webinar is erased by Wednesday afternoon. We provide the roadmap for you to follow step-by-step."
Stop guessing.
Start knowing.
Take the 2-minute diagnosis.
Get your archetype.
Receive your Unfair Advantage Map.
Free. No email required. Just answers.
(2 Minutes • Zero Fluff • Pure Strategy)
HARION
Applied psychology for brands that actually have to make it work.