Harion - Applied Psychology for Brands

What doesn't Hurt Your Numbers—but
Silently KILLS Your Growth?

We Build Psychology-Driven Ad Campaigns That Turn Your Ideal Customers Into Buyers

Apply for a Growth Partnership

Creative Exercise

How This Actually Works

The Client

Premium Skin Care
(Anti-aging)

1

The Diagnosis

Result: 75% Proofseekers

2

The Map

Proofseekers need Authority + Risk Reversal + Guarantees. We identified they were dropping off because the landing page lacked clinical validation.

3

The Pivot

"Dermatologist-formulated. 90-day guarantee. See the clinical study."

The Result

Conversion Rate

+47%

Session Duration

+124%

CPA

-31%

This isn't magic.
It's sequencing.

Get Your Map

The Journey

What Working With Us
Looks Like

1

Discovery

Week 1

15 minute strategy call + Archetype Diagnosis review + Current asset review + Friction point identification.

Deliverable:

Go/No-Go decision.

2

Foundation

Weeks 2-3

Full brand audit 'if needed' + Archetype alignment analysis + Messaging framework development + Consumer journey mapping.

Deliverable:

Your tailored strategy plan.

3

Execution Planning

Week 3

Creative briefs for each journey stage + Media plan development + Landing page optimization/rebuild + KPI framework setup.

Deliverable:

Full execution plan ready to deploy.

4

Deployment

Week 4+

Media buying launch + Ad creative testing + Weekly performance reviews + Surgical pivots based on data.

Deliverable:

Live campaigns with ongoing optimisation.

Engagement Models

Three Ways to Scale

Whether you need a toolkit, a guide, or a full-stack growth team, we align our service to your stage of growth.

Do It Yourself

The Toolkit

For brands that want to deploy the framework themselves

  • 25 Influence Methods
  • 21 Content Types
  • 29 Hook Strategies
  • 15,225 Message Combinations In One System
  • Learning Hub
Get Expansion pack
Done With You

The Audit

For brands that want a specialist diagnosis before committing

  • 90 Live Account Audits
  • Report With Prioritised Fixes
  • 3 Custom Campaign Concepts
  • 90-Day Action Plan
  • Plus The Full Expansion Pack Included
Apply Now
Done For You

Growth Partner

For brands ready to hand the engine to specialists

  • Full Advertising Managment From Strategy, Media Buying, Testing, Reporting, Optimisation
  • Everything Built On Your Buyer's Decision Architecture
  • If We Don't Outperform Your Current Cost-Per-Result In 90 Days, We Work For Free Until We Do
Book Strategy Call

Focused Industries

The Industries We
Partner With

Our psychological framework isn't industry specific, it's human specific. We deploy acquisition strategies for ambitious brands across 22 core sectors

Property

Lifestyle

Beauty

Automotive

Wealth Management

Solicitors & Legal

Engineering

Construction

Trades

Broadcast

Entertainment

Hospitality

Health

Education

Logistics

Fashion

Sport

E-Commerce

Aerospace

Events

Jewellery

Travel

Paradoxical Transparency

What We Require
Before We Start

For Media Buying

  • Min £2,500/mo ad spend
  • 3 month minimum commitment
  • Archetype aligned messaging
  • Conversion ready landing pages
  • Willingness to test

For Strategy

  • Ready to implement
  • Internal capacity for execution
  • Committed to the 4 week process

For All Clients

  • Honesty about what's not working
  • Open to doing things differently
  • Understand that systems take time

If you can't meet these requirements, start with the Toolkit or the brand Audit. Both give you the framework to deploy on your own terms.

What You're
Not Getting.

We don't work with everyone. Here's why you might not be a fit.

✕ Not a fit if:

You're "pre product market" fit

We can't fix positioning if your product doesn't work yet. Get traction and proof of concept first.

✕ Not a fit if:

You want execution without psychology

We won't deploy media before messaging is aligned with behaviour. That's just burning budget efficiently.

✕ Not a fit if:

You want cheap and fast

Cheap agencies deliver cheap results. We build systems that compound, which requires precision and time.

✕ Not a fit if:

You're looking for "best practices"

Best practices are market averages. We build for your specific archetype's unique neurological pathway.

The Difference

Why Work With Us?

Psychology-First, Not Platform-First

Most agencies optimise for Facebook's algorithm. We optimise for your customer's brain. The platform changes every quarter. Human psychology hasn't changed in 200,000 years

90-Day Performance Guarantee

If we don't outperform your current cost-per-result within 90 days, we manage your campaigns for free until we do. You only cover ad spend. We cover the risk

Your Assets Are Yours

Every ad, every creative, every piece of copy we produce it's yours. If you leave, you take it all. No hostage-taking.

Precise diagnosis.

We don't guess what's broken. We use data models to diagnose leaks before wasting budget.

No bullsh*t.

We won't overpromise. We won't run ads without messaging alignment.

Built on Psychology Foundation

The consumer psychology framework isn't something we invented in a brainstorm. It's built on decades of academic research from institutions like the APA and Society for Consumer Psychology. We just made it deployable for advertising

Common Questions

Stop guessing.
Start scaling.

Path 1

I want to understand my customer first

Take the 2 Minute Diagnosis

Free. No email. No sales call. Just answers.

Path 2

I'm ready to talk execution

Contact Us

15 minute qualifier. We'll tell you if we're a fit.

HARION

Applied psychology for brands that actually have to make it work